E-commerce Media Manager

About the role

As a P&G E‑commerce Media Manager you will shape the digital media strategy that drives brand impact and consumer acquisition across multiple online platforms. You will work in a fast‑paced environment where innovative ideas are encouraged and ownership is valued.

Key responsibilities

• Develop and execute comprehensive e‑commerce media plans on Google Ads, Meta (Facebook/Instagram), Amazon, TikTok, Pinterest, programmatic and affiliate channels.
• Conduct market research, competitor analysis and audience segmentation to inform campaign tactics.
• Collaborate with marketing, sales and product teams to align media initiatives with product launches and business goals.
• Manage media budgets, forecast spend and ensure optimal ROI.
• Set up, launch and continuously optimize paid campaigns, including keyword research, audience targeting, ad copy creation and landing‑page optimization.
• Implement A/B testing for creatives, bidding strategies and audience segments.
• Build and maintain reporting dashboards tracking KPIs such as ROAS, CPA, CTR and conversion rates.
• Provide regular performance insights and recommendations to stakeholders.
• Work with creative teams to produce platform‑specific ad assets and ensure a seamless customer journey from click to conversion.

Required profile

• Proven ability to build positive relationships with cross‑functional teams.
• Track record of meeting business targets and driving category growth.
• Strong analytical mindset with a focus on data‑driven decision making.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• Amazon Advertising
• TikTok Ads
• Pinterest Ads
• Programmatic advertising platforms
• Affiliate marketing tools
• Google Analytics
• Adobe Analytics
• Shopify Analytics
• A/B testing methodologies
• Keyword research and audience targeting
• Ad copy creation and landing‑page optimization