Field Sales Executive - IT Hardware & POS Solutions

About the role

AP&T Business Solutions, a Dubai-based IT company and Microsoft Dynamics 365 partner in the GCC, is looking for a proactive, target-driven Sales Executive to sell IT hardware, POS systems and peripherals in the UAE. The role covers the full sales cycle, from prospecting to closing orders and building long-term customer relationships, and includes introducing the company's software and IT services where relevant.

Key responsibilities

• Sell IT hardware, POS terminals, self-checkout and kiosk solutions, printers, scanners, cash drawers, peripherals, servers and accessories.
• Find and win new customers through prospecting, referrals, networking, customer visits and market research.
• Build and maintain a healthy pipeline of sales opportunities and understand customer needs to recommend the right products and configurations.
• Introduce ERP, POS software and support services alongside hardware requirements.
• Prepare quotations and commercial proposals, and manage the cycle from enquiry through negotiation, order confirmation and follow-up.
• Build relationships with procurement teams, IT departments and decision-makers, and identify RFQs, tenders and bulk hardware requirements.
• Negotiate pricing while maintaining required margins, and drive repeat business, cross-selling and upselling.
• Keep customer and opportunity records up to date in the CRM and report regularly on the pipeline.
• Achieve monthly, quarterly and annual sales targets.

Required profile

• Proven B2B sales experience in IT hardware, POS or peripheral sales in the UAE.
• Good knowledge of POS, retail technology and IT hardware products.
• Bachelor's degree preferred.
• UAE driving licence mandatory.
• Good to have: experience with RFQs and tenders, existing client network in retail, F&B, hospitality or corporate sectors, and exposure to brands such as Zebra, Honeywell, NCR, HP, Dell or Lenovo.

Required skills

• Strong lead generation, negotiation and closing skills.
• Experience preparing quotations and proposals.
• Working knowledge of CRM systems and Microsoft Office.
• Excellent communication and relationship-building skills.