Growth Marketing Manager

About the role

Readyhubb is a SaaS platform for beauty professionals. We are looking for a data‑driven, customer‑obsessed Growth Marketing Manager to drive acquisition, activation, retention, and revenue growth. This role sits at the intersection of growth, marketing, and product, focusing on turning beauty professionals into active, paying customers.

Key responsibilities

• Develop and execute strategies to acquire new Readyhubb users and paid subscribers.
• Launch, manage, and optimise paid acquisition campaigns across Meta, Google, and other relevant channels.
• Build campaigns to reactivate and convert our existing database of beauty professionals.
• Develop and test creator, affiliate, partnership, and referral programmes.
• Design and optimise landing pages, funnels, and offers to improve conversion.
• Create email, CRM, and lifecycle campaigns across the customer journey.
• Analyse the full funnel from acquisition to retention and run continuous experiments on messaging, creative, channels, onboarding, pricing, and offers.
• Identify customer drop‑off points and collaborate with Product and Customer Success to improve activation and retention.
• Track key metrics such as CAC, conversion, activation, churn, subscriber growth, and MRR.
• Report weekly on growth performance, experiments, learnings, and next actions.

Required profile

• 4+ years of hands‑on growth, performance, or digital marketing experience.
• Proven experience growing a SaaS, app, marketplace, subscription product, or digital business.
• Strong understanding of acquisition, conversion, lifecycle marketing, and retention.
• Hands‑on experience with paid acquisition, particularly Meta, and familiarity with social media and influencer marketing.
• Strong analytical skills and confidence working with growth and customer data.
• Excellent copywriting and creative instincts.
• Highly experimental – comfortable testing quickly, learning from results, and adapting.
• Resourceful and able to execute without relying on a large team or agency.
• Comfortable working in a fast‑moving, entrepreneurial environment.
• Experience marketing to beauty professionals, SMBs, creators, or service‑based businesses is a strong advantage.

Required skills

• Meta Ads
• Google Ads
• CRM platforms
• Email marketing
• Data analysis