Growth Marketing Specialist

About the role

Yubi is hiring a Growth & Performance Marketing Executive to own digital acquisition, lead generation and marketing automation across its MENA businesses. The role suits someone who is analytical, hands-on and focused on business growth. Applicants must currently be based in the UAE.

Key responsibilities

• Own the paid acquisition engine: plan, launch and scale campaigns that bring qualified leads at an efficient cost, and lower CPL and CAC while lifting conversions and ROI.
• Run and optimise paid campaigns on Google, Meta, LinkedIn and other channels, and generate B2B and B2C leads.
• Build and optimise funnels, landing pages and conversion journeys, and support SEO, AEO and website conversion.
• Build automated journeys across email, WhatsApp and SMS, and run nurturing, segmentation and lifecycle campaigns.
• Manage CRM integrations, lead scoring and workflows, and work with sales to improve lead quality.
• Track performance, keep data clean and build dashboards on leads, conversions, CAC and ROI, and ensure tracking and attribution are accurate.
• Partner with product, content, sales and design on campaigns, launches and events.
• Turn the Network team's B2B and B2C originators into a growth channel, running campaigns and strategies for them and driving traffic and conversions across mortgage, PF and card assets.

Required profile

• MBA (Marketing or Digital Marketing preferred); Bachelor's degree in Business, Analytics, Marketing, Economics, Engineering or a related field.
• 4-6 years in performance marketing, growth marketing or digital acquisition.
• BFSI, fintech, retail, D2C or real estate experience preferred.
• Proven record of paid campaigns delivering qualified leads, and ability to run multiple campaigns independently.
• Strong grasp of funnels, CRO, remarketing and engagement.

Required skills

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Insider, MoEngage, CleverTap, WebEngage, Braze
• HubSpot
• Google Analytics 4, Google Tag Manager, Looker Studio, Power BI