Head of Assets and Liabilities Proposition - Business Banking

About the role

Emirates NBD is looking for a Head of Assets and Liabilities Proposition in Business Banking. The role leads the development and execution of product plans and manages the value proposition for Business Banking, with the aim of maximising growth, market share and profitability for the segment.

Key responsibilities

• Create and manage the customer value proposition based on portfolio segmentation and market research
• Communicate new proposition launches, enhancements and campaigns to customers
• Work closely with analytics teams on customer insight ownership and development
• Monitor the segment and financial planning
• Work with product units in Retail and Corporate Banking on new product development
• Manage the schematic lending and liabilities book for the segment
• Evaluate new business development initiatives and work with partners and fintechs on new products and partnerships
• Support operational efficiency, credit policy and risk controls
• Work with digital teams to create or amend digital journeys for existing and new products and services
• Improve cross-sell through campaigns, analytics insights and product enhancements
• Manage customer portfolios across various packages, including pricing of products and services
• Act as segment SPOC for key bank-wide initiatives such as system implementations and regulatory changes

Required profile

• Bachelor's degree in Business, Marketing, Finance, Banking or a related discipline
• At least 15 years of experience, including 10 years in SME and/or Product/Segment Management
• Local market knowledge is an advantage; multi-country experience preferred

What we offer

• A flexible work policy allowing work from home whenever it suits
• Professional development opportunities and competitive rewards, benefits and perks