Head of Brand & Marketing (Multilingual Russian)

About the role

Pechka is a Dubai food brand built on Russian and Eastern European home-style cooking, with a café and bakery, delivery and pickup, a production facility and a grocery line. As Head of Brand & Marketing you will own the brand across the café, delivery, packaging, social media, events and retail, leading a team of three plus freelancers and reporting directly to the owner.

Key responsibilities

• Develop the brand platform (positioning, values, story, audiences, tone of voice in English and Russian) and brand architecture, including naming and positioning of new lines
• Maintain the visual identity and brand book, approve layouts, and act as creative director for photographers, designers and agencies
• Plan and run photo/video shoots, create short videos, social graphics and menus, and own Instagram, TikTok, Facebook and Telegram
• Pitch media stories, build blogger and influencer partnerships, organise tastings, launches and pop-ups, and handle crisis communications
• Propose new dishes and seasonal menus, run tastings, control food cost and margin, and set prices per channel
• Own packaging concept, design and suppliers, and work with the FMCG manager on UAE labelling and product registration
• Manage delivery-platform relationships, approve platform ads, track ratings and complaints, and run advertising on social media and Google
• Reply to reviews in English and Russian, run the loyalty programme, and manage email, SMS and WhatsApp communications
• Build the catering offer, budget the marketing spend and lead and develop the marketing team and freelancers

Required profile

• 5+ years in brand management or marketing, including 3+ years in food, restaurants, delivery, catering, FMCG or a branding agency with food clients
• Proven experience creating brand concepts and a portfolio of work
• Experience running a loyalty programme and CRM marketing, and PR across media, influencers and events
• Team leadership experience and strong commercial skills (costings, margin, pricing, ROI)
• Fluent English; professional-level Russian is a strong advantage

Required skills

• Video editing and graphics (CapCut, Premiere Pro, Figma, Photoshop, Illustrator or Canva)
• Excel or Google Sheets for costings and loyalty economics
• Nice to have: rebrand experience, delivery-platform experience, Brevo, pop-up sales experience, knowledge of Russian and Eastern European cuisine and Arabic

What we offer

• AED 30,000-35,000 per month (total package)
• UAE employment visa and medical insurance
• Paid annual leave

To apply, send your CV and portfolio with 3-5 pieces of work showing results to the company's HR contact, with a short note on how you see the brand today and what you would change first.