Head of Digital Marketing

About the role

TCL's Mid-East & Africa Business Group (MEABG) is looking for a Head of Digital Marketing. The group is building an AI x IoT ecosystem around smart display solutions and home appliance portfolios (air conditioners, refrigerators, washers) and smart devices, with operations across five subsidiaries and four regions. The ideal candidate understands prospecting and developing strong customer relationships.

Key responsibilities

• Develop and implement integrated marketing strategies covering digital marketing, brand marketing and PR to drive growth.
• Lead and mentor a team of marketing professionals, fostering creativity and innovation.
• Oversee digital marketing: SEO/SEM, email marketing, social media, content marketing, PPC campaigns and website optimization.
• Develop brand marketing initiatives and lead PR efforts, including media relations and relationships with media outlets and influencers.
• Collaborate cross-functionally so marketing aligns with business objectives.
• Analyze marketing metrics and KPIs to track performance, measure ROI and optimize campaigns.
• Stay informed of industry trends and best practices and apply them to continuous improvement.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field; MBA preferred.
• 8+ years of experience in marketing, with a proven track record across digital, brand and PR disciplines.
• Experience managing and mentoring a team of marketing professionals.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

Required skills

• In-depth knowledge of digital marketing channels, tools and techniques, and brand marketing and PR strategies.
• Strong leadership, communication and interpersonal skills, and analytical ability to interpret data and derive insights.