Head of Marketing - B2B Exhibitions & Conferences

About the role

A client in the B2B events and exhibitions industry is hiring an experienced Head of Marketing to set the strategic marketing direction across a portfolio of large-scale exhibitions, conferences and trade shows. The role suits a marketing leader with proven B2B event marketing experience, particularly in exhibition organisers, conference producers or trade show environments.

Key responsibilities

• Develop and run marketing strategies that drive visitor acquisition, delegate registrations and brand visibility across multiple B2B events.
• Lead integrated campaigns across digital, content, partnerships, media and PR to maximise reach and engagement.
• Manage and mentor a marketing team, keeping execution aligned with commercial objectives.
• Work with sales, production and conference teams to support sponsorship, exhibition and delegate revenue targets.
• Oversee brand positioning, messaging and market expansion for the event portfolio.
• Track campaign performance and optimise activities to maximise ROI and audience growth.

Required profile

• At least two years of marketing management experience, preferably in B2B events, exhibitions, conferences or media.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Experience planning and delivering large-scale, multi-channel marketing initiatives and managing strategic partnerships with senior stakeholders.
• Strong communication skills, including writing and presenting, and leadership and people management experience.
• Organised, able to handle several projects at once in a fast-paced environment, with an analytical and creative approach.

Required skills

• Digital marketing and audience acquisition
• Data-driven marketing and campaign performance analysis
• CRM platforms and marketing automation tools