Head of Marketing - Exhibitions Sector

About the role

ESMOS is recruiting on behalf of its client in the events industry for a Head of Marketing based in Dubai. The role directs and manages the Marketing team, strategizes and implements integrated marketing plans, oversees creative management and directly manages assigned events.

Key responsibilities

• Manage the Marketing team and Marketing Managers, and oversee creative management initiatives
• Collaborate with project directors and managers to devise and implement marketing strategies for the exhibition portfolio
• Create innovative campaigns and supervise tactical marketing and PR
• Assist in show development and oversee onsite activities
• Research new markets, develop data management procedures and implement revenue growth strategies
• Ensure identity guidelines are followed and lead communication and design initiatives

Required profile

• Minimum 10 years' experience in marketing; B2B exhibitions marketing is essential
• Extensive exposure to various marketing practices and precedents
• Strong business management knowledge, preferably with a formal qualification in business or management studies
• Excellent written and verbal English, report writing, copywriting and presentation skills