Head of MarTech & Personalisation

About the role

inDrive is turning from a ride-hailing service into a super app covering rides, delivery, intercity travel, food, groceries and financial services. As the Head of MarTech & Personalisation, you make sure every user sees the right service, offer and message at the right moment, driving more use of the app's verticals. The role sits in the SuperApp Platform and reports to the Product Director, defining the strategy, building and leading a team and owning the impact of personalisation on multi-vertical growth.

Key responsibilities

• Define the personalisation and MarTech strategy, from user segments and intents to the service, offer or message shown, where and through which channel.
• Build an orchestration layer that decides who sees what, where and when, with frequency caps, while offer and ads owners set their own rules.
• Personalise the main screen and cross-sell placements so users try new verticals and use existing ones more often.
• Shape the MarTech stack: map current tools, set build-vs-buy criteria and consolidate onto one platform.
• Grow the communications platform: owned triggered and segmented scenarios, channels (push, in-app, email, messengers), opt-outs and delivery quality.
• Lead a team focused on discovery, experimentation and outcomes rather than feature launches.

Required profile

• 8+ years of product management in large-audience consumer products (marketplace, super app, e-commerce, foodtech or fintech).
• 3+ years leading and developing product managers.
• Proven track record of building scalable, platform-based product solutions in data-rich environments.
• Business-fluent English (B2/C1+ or equivalent).

Required skills

• Deep expertise in MarTech ecosystems, personalisation and customer data.
• Strong product strategy and roadmap definition, turning business goals into product capabilities.
• Data-driven mindset with analytics, experimentation and data governance.
• Stakeholder management across Marketing, Tech and Data teams.

What we offer

• Mentoring, career consulting and learning programs.
• Global Talent Exchange Program with international collaboration.
• Company-wide challenges, awards, sports, social impact and volunteering projects.
• Co-financed language courses and internal speaking clubs.