Head of Performance Marketing

About the role

Ecomma is looking for a hands-on performance marketing leader to improve results across a portfolio of Shopify businesses. The role sits directly inside Meta and Google Ads, identifying what needs fixing and leading the team through execution.

Key responsibilities

• Own the performance marketing strategy and execution across multiple e-commerce brands.
• Review campaigns, budgets, tracking and store performance, and take action where results fall behind.
• Lead creative testing and iteration, turning performance insights into clear briefs for new ads.
• Guide the team on campaign structure, optimisation, budget allocation and scaling.
• Work with customer success to explain performance, manage expectations and agree priorities with clients.
• Build a consistent review and execution process that the team can follow.

Required profile

• At least 5-6 years of hands-on performance marketing experience across Meta and Google Ads.
• Experience managing several Shopify businesses simultaneously.
• A track record of improving profitability and scaling e-commerce campaigns.
• Experience leading a team while staying closely involved in execution.
• Clear communication and the confidence to handle client conversations.