Influencer Marketing Manager

About the role

The Influencer Marketing Manager will develop and manage relationships with social media influencers and celebrities to strengthen Etihad’s brand presence and engage target audiences. This role ensures that brand narratives are consistently communicated through influencer partnerships and collaborative content.

Key responsibilities

• Develop and execute a comprehensive influencer marketing strategy aligned with Etihad’s brand goals.
• Identify, onboard, and manage influencers whose values match the brand and target audience.
• Plan, coordinate, and deliver influencer campaigns, ensuring alignment with overall marketing strategies.
• Negotiate contracts and manage partnerships to maximize return on investment.
• Collaborate with influencers to create on‑brand content such as posts, stories, videos, and vlogs.
• Maintain influencer calendars that align with business priorities and influencer schedules.

Required profile

• Minimum 5 years of experience with a global social/digital agency or in‑house at a major brand.
• Proven expertise in influencer management, strategy, planning and execution.
• Strong project‑management experience working with agencies and external partners.
• Fluent in English; Arabic is a plus.
• Preferable background in aviation, travel, tourism or lifestyle sectors.

Required skills

What we offer

• Opportunity to shape the future of a leading global airline.
• Dynamic work environment based in Abu Dhabi.
• Career growth within Etihad’s “Journey 2030” ambition.