Manager Integrated Marketing Campaigns

About the role

Mediclinic is hiring one Manager Integrated Marketing Campaigns in Abu Dhabi. The role manages the delivery of the hospital group's national marketing campaigns across priority service lines through the corporate team, and owns the national plan for service lines outside the priorities and for other commercial priorities such as digital health and business development. It leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting.

Key responsibilities

• National campaign delivery, rest-of-business and commercial priorities
• Support front-door triage and the weekly planning meeting
• Campaign permit management
• Doctor marketing strategy
• Brand compliance and policy adherence
• Data and privacy compliance
• Team leadership and management

Required profile

• Post-bachelor's qualification in Marketing, Communications, Business or a related field, with demonstrated continuous learning
• 6-8 years of relevant marketing experience, including national campaign or portfolio ownership and coordination across teams
• Experience in healthcare or regulated industries with multi-channel campaign project management is advantageous

Required skills

• Campaign execution and enablement
• Social media campaign management
• Marketing strategy and planning support
• Process optimisation and workflow management
• Data analytics and reporting
• Lead generation and customer lifecycle management
• Marketing technology platforms (CRM, automation, analytics)