Manager - MarTech Enablement & Data Operations

About the role

We are seeking a commercially minded digital measurement leader to define, govern and report MarTech performance, adoption, data quality and business value across brands, channels and markets.

Key responsibilities

• Establish a trusted framework for measuring MarTech adoption, operational performance, campaign enablement and business impact.
• Create and govern KPI dictionaries, attribution, experimentation and reporting standards.
• Partner with MarTech Operations and Analytics to define measurement requirements and validation controls for web, app, CRM and activation platforms.
• Develop fit‑for‑purpose attribution approaches and testing standards for holdouts, A/B tests and incrementality measurement.
• Build concise dashboards and scorecards that show platform adoption, reliability, delivery, efficiency, customer outcomes and commercial impact.
• Lead recurring performance and governance reviews, maintain documentation and ensure compliance with privacy, security and data‑governance policies.
• Identify under‑used capabilities, duplicated tooling and measurement gaps, and prioritize optimisation recommendations.
• Act as the independent measurement and governance partner for MarTech, CRM, Loyalty, Performance Marketing, Ecommerce and Analytics, challenging ambiguous claims and managing vendor reporting expectations.

Required profile

• 5‑7+ years in digital analytics, marketing measurement, MarTech performance or related field.
• Proven experience defining KPI frameworks, validating measurement and building executive reporting.
• Practical experience with attribution, experimentation or incrementality methods and ability to explain limitations.
• Experience in complex, multi‑brand, multi‑channel or multi‑market environments is preferred.
• Bachelor’s degree in analytics, statistics, economics, marketing, business, information systems or related discipline; advanced qualification advantageous.

Required skills

• Strong digital analytics and measurement knowledge (e.g., GA4 and related platforms).
• Ability to create KPI dictionaries, measurement plans, data‑quality controls and attribution frameworks.
• Working understanding of campaign taxonomies, tracking architecture, customer identity, consent and data lineage.
• Proficiency with BI or visualisation tools for dashboard and data‑storytelling.
• Working knowledge of SQL or analytical data interrogation (advantageous).