Marketing & Corporate Communication Expert

About the role

The Marketing & Corporate Communication Expert will provide strategic advisory and subject‑matter expertise to shape RTA’s marketing, branding and communication initiatives. This role ensures alignment with RTA’s strategic priorities, senior leadership directives, and sustainability objectives while enhancing public awareness and stakeholder engagement.

Key responsibilities

• Review and recommend integrated marketing and corporate communication strategies aligned with RTA’s priorities.
• Advise on corporate identity governance and ensure consistent application of branding standards across all sectors and materials.
• Develop marketing initiatives and awareness programs that promote mass transportation and support sustainability goals.
• Provide input on communication strategies to strengthen public awareness of services, projects, and traffic safety.
• Contribute strategic insights, reports, and recommendations to senior leadership.
• Identify complex problems affecting management direction and propose strategic solutions.
• Build and maintain strategic relationships with partners to enhance RTA’s institutional profile.
• Participate in strategic planning sessions to forecast trends and set priorities.
• Oversee planning and implementation of marketing campaigns, promotional initiatives, and public‑awareness programs.
• Shape authority‑wide communication and marketing policies, ensuring cross‑sector alignment.
• Review communication materials, publications, media content, and campaigns for branding compliance.
• Govern digital communication channels, including websites and social media platforms.
• Support planning and coordination of exhibitions, public events, and outreach activities.
• Advise leadership on reputational risks, crisis communication, and sensitive matters.
• Analyze current media, marketing, and sponsorship practices and propose enhancements.
• Coordinate preparation of the Authority’s annual report with relevant departments.
• Provide training and knowledge‑sharing sessions for employees and new managers.
• Lead review and modernization of marketing and corporate communication frameworks.
• Conduct benchmarking and research on global best practices in marketing, media, and events.

Required profile

• Proven expertise in marketing and corporate communication, preferably within a public‑sector or transportation context.
• Strong strategic advisory experience with senior leadership.
• Demonstrated ability to develop and implement integrated branding and communication strategies.
• Excellent stakeholder management and partnership‑building skills.
• Analytical mindset with capacity to identify complex problems and propose actionable solutions.

Required skills