Marketing Executive

About the role

Kayana is looking for a creative, commercially minded and results-oriented Marketing Executive to support marketing initiatives that build brand awareness, engage target audiences, generate qualified leads and drive business growth across international markets. The role works closely with Sales, Product, Creative and other teams to run integrated campaigns, create content, coordinate digital activities and report on performance.

Key responsibilities

• Support the planning and execution of campaigns, promotions, product launches and brand initiatives, and coordinate calendars, deliverables and timelines.
• Run digital marketing across websites, social media, email, search and online campaigns, and support paid advertising and lead generation.
• Create and publish content such as short-form videos, social posts, graphics, blogs, newsletters and marketing copy, and manage social media calendars and engagement.
• Support video production, including ideation, scripting, filming, editing and publishing, and take part in on-camera presentations when required.
• Prepare email campaigns, newsletters and promotional communications, and support CRM updates, segmentation, marketing automation and campaign scheduling.
• Research audiences, customers, industry trends and competitors, and share insights to shape marketing planning and brand positioning.
• Work with the Creative team and with Sales, Product and Customer Success teams on product communications, launches, partnerships and events.
• Track performance metrics such as reach, engagement, traffic, audience growth, leads and conversions, and prepare regular reports.
• Use AI-powered tools and digital marketing platforms to improve content creation, research, campaign development and workflow efficiency.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media or a related discipline.
• 3-6 years of relevant experience in marketing, digital marketing, content creation, social media or a similar role.
• Practical experience supporting or running marketing campaigns across multiple channels.
• Strong written and verbal English, with the ability to write clear, engaging marketing copy.
• Organizational and project coordination skills, able to manage several tasks and meet deadlines.

Required skills

• Working knowledge of social media platforms, digital marketing channels, email marketing and campaign analytics.
• Familiarity with AI-powered tools and marketing technologies.
• Highly desirable: SEO, paid advertising, email marketing, CRM, marketing automation, short-form video production, video editing, graphic design and on-camera presentation.
• Desirable familiarity with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Mailchimp, HubSpot, Canva, CapCut and similar tools; experience across multiple markets or international audiences.