Marketing Lead - UAE

About the role

Osome, a fast‑growing Series B fintech, is looking for a Marketing Lead to drive its regional growth in the United Arab Emirates. Based in Dubai, you will own the full marketing funnel, from lead generation to client retention, while managing the regional P&L and optimizing customer acquisition cost.

Key responsibilities

• Develop and execute the Go‑To‑Market strategy for UAE‑specific product features, including corporate tax filing and localized VAT tools.
• Design and run integrated demand‑generation programs across digital channels, influencer partnerships and field events.
• Build automated Founder Journeys using HubSpot to nurture leads through the business‑setup process.
• Establish strategic partnerships with financial institutions, hubs and ecosystem players.
• Own the regional marketing budget, track performance metrics and continuously improve CAC and ROI.

Required profile

• 6‑8 years of experience in field and partner marketing within SaaS or technology companies.
• Deep knowledge of UAE free‑zone and mainland market dynamics.
• Hands‑on expertise with Meta advertising platforms and CRM automation tools.
• Proven ability to set up and analyse A/B tests and attribution models.

Required skills

• Digital channels
• Influencer partnerships
• CRM automation
• Demand generation programs
• Field events
• Meta platforms
• Go‑To‑Market strategy
• Attribution models
• Hubspot