Marketing Manager – Coffee & Food & Beverage

About the role

Al Gahwa Al Arabiya is looking for a strategic and results‑driven Marketing Manager to lead the marketing function for its coffee and food & beverage business. The role will shape brand perception, drive customer engagement and support overall business growth.

Key responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Lead, mentor and manage the marketing team to ensure high performance.
• Plan and execute campaigns across digital, social, print, in‑store and outdoor channels.
• Drive brand positioning and ensure consistency across all touchpoints.
• Create promotional campaigns, product launches, seasonal offers and customer engagement initiatives.
• Collaborate with operations, sales and senior management to boost revenue.
• Conduct market research and competitor analysis to uncover trends and opportunities.
• Manage the marketing budget and maximise ROI.
• Monitor campaign performance using data and analytics, producing actionable reports.
• Maintain relationships with agencies, media partners, influencers and other vendors.
• Lead digital initiatives including social media, website content, email marketing, SEO/SEM and online advertising.
• Organise events, exhibitions and brand activation activities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field (Master’s a plus).
• 5‑8 years of proven marketing experience, preferably in the coffee and F&B industry.
• Demonstrated experience leading and managing a marketing team.
• Strong knowledge of brand management, digital marketing and customer acquisition.
• Excellent leadership, communication, presentation and project‑management skills.
• Analytical and strategic thinking with ability to interpret marketing data and trends.

Required skills

• Proficiency in Microsoft Office.
• Experience with digital marketing platforms (e.g., SEO/SEM, email marketing tools, social media management).