Marketing Manager

About the role

The Marketing Manager will lead the development and execution of integrated marketing and communication strategies that align with business objectives. This role focuses on driving brand awareness, lead generation, and customer engagement while ensuring optimal budget utilization and measurable ROI.

Key responsibilities

• Develop and implement short‑term and long‑term marketing strategies to support business growth.
• Plan, manage, and execute integrated campaigns across digital, social, events, partnerships, PR, and traditional channels.
• Conduct market research, competitor analysis, and trend assessments to provide actionable insights.
• Manage the marketing budget, monitor spend, and evaluate performance against objectives.
• Ensure brand consistency and quality across all communications and marketing assets.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years of experience in a Marketing Manager or similar leadership role.
• Proven track record of developing and executing end‑to‑end marketing strategies and campaigns.
• Experience in brand management, digital marketing, communications and market analysis.
• Preferably experience within Fitness, Wellness, Sports, Retail or related industries.

Required skills