Marketing Manager

About the role

The Marketing Manager will lead and coordinate cross‑functional marketing initiatives for Red Castle in the Dubai region. Reporting to the global headquarters in New Jersey, the role involves managing a small internal team and ensuring seamless execution of campaigns across print, digital, and social channels.

Key responsibilities

• Manage the direct‑mail acquisition program and develop regional growth strategies in partnership with global and regional teams.
• Develop and oversee retention communications across print and digital platforms.
• Plan and launch multi‑channel campaigns to increase membership and market penetration.
• Create and manage an annual marketing calendar and budget for events and promotions.
• Craft messaging and channel mix for new and existing products, including exam review programs and career services.
• Collaborate with internal clients to define project goals, develop marketing strategies, and produce copy for digital and print ads.
• Coordinate co‑marketing plans with course providers and ensure alignment with global guidelines.
• Supervise regional website, social media, newsletters, and related collateral.
• Lead the marketing team in strategy development, budgeting, and execution.
• Manage and develop marketing and communications staff.

Required profile

• Minimum of 5 years' experience in marketing, communications, or public relations, preferably within the nonprofit or association sector.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Required skills

• Copywriting
• Campaign planning and execution
• Budget management
• Team leadership