Marketing Manager – Luxury Resort in Ajman

About the role

The Marketing Manager will lead the development and execution of the property’s marketing plan, oversee all e‑commerce initiatives and build strong relationships with tourism bureaus and community leaders to drive occupancy and revenue for the luxury resort in Ajman.

Key responsibilities

• Coordinate daily marketing activities and region‑wide promotions for rooms, food & beverage, spa and golf.
• Develop and implement a leisure marketing plan, including rate offers, packages and programs.
• Maintain, update and manage all property websites and oversee email campaign tracking.
• Create and distribute brand loyalty mailings, brochures and other collateral materials.
• Participate in property imaging projects such as signage and visual assets.
• Analyse market reports, DMA source market data, past guest lists and Marriott.com property reports to inform recommendations.
• Ensure consistent marketing messaging across all advertising and collateral.
• Manage the annual marketing budget, monitor actual versus planned spend and reallocate funds as needed.
• Track return on investment for all marketing initiatives, including online, direct mail and print advertising.
• Identify and evaluate new marketing opportunities and ensure presence on quality internet booking sites.
• Collaborate closely with convention bureaus and chambers of tourism.

Required profile

• High school diploma or GED with at least 5 years of sales and marketing experience, or an associate degree in Marketing, Business Administration, Hotel & Restaurant Management (or related field) with at least 3 years of experience.
• Proven ability to develop and execute comprehensive marketing plans for hospitality properties.
• Strong relationship‑building skills with tourism authorities and community leaders.

Required skills

• E‑commerce platform management
• Website management and content updates
• Email marketing and campaign tracking tools
• ROI analysis and budget tracking
• Reporting and analytics (DMA source market reports, Marriott.com property reports)