Marketing Manager - Pharmacy Retail

About the role

The Marketing Manager - Pharmacy Retail leads marketing for the pharmacy retail business, driving brand awareness, store footfall, customer acquisition, retention and sales growth across OTC, wellness, skincare and personal care categories. The role covers integrated campaigns across pharmacy outlets, media, strategic partnerships and in-store activations, working with Sales, Purchasing and Suppliers on promotions, product launches and brand initiatives, while managing budgets, agencies and team performance.

Key responsibilities

• Develop annual marketing and category plans, brand positioning, consumer insights and a coordinated campaign calendar.
• Deliver ATL, BTL, PR, influencer, in-store and digital campaigns, launches and events across the retail network, ensuring brand consistency.
• Align promotions, trade marketing, supplier co-funding and brand-principal activations with sales, margin and category objectives.
• Own the marketing budget, forecast spend, assess campaign ROI and reallocate investment based on performance.
• Manage agencies and vendors, lead and coach team members, monitor dashboards and ensure approvals and healthcare advertising compliance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; professional certifications are an advantage.
• Minimum 5-7 years of marketing experience in pharmacy retail, preferably in the UAE.
• Proven experience in brand management, retail marketing campaigns, trade promotions and in-store activations.
• Experience managing marketing budgets, agencies, supplier partnerships and cross-functional stakeholders, plus prior team management experience.
• Good understanding of the UAE retail pharmacy market, consumer trends and applicable healthcare advertising and promotional regulations.

Required skills

• Brand management, retail marketing, integrated campaign planning and consumer engagement.
• Trade promotions and in-store activations.
• Budget management and evaluation of campaign effectiveness.
• Communication, negotiation, stakeholder management and team leadership.