Marketing Manager - Real Estate (Experienced Only)

About the role

PSI is seeking a dynamic, results-driven 360 Marketing Manager to lead its marketing team and develop and run a growth-oriented marketing strategy. The role covers strategic ATL, BTL and online marketing, social media, performance campaigns, events management and a good understanding of PR and comms. Proven experience in the real estate industry is mandatory.

Key responsibilities

• Lead, mentor and inspire a multidisciplinary marketing team (digital, creative, content, media and analytics) and foster a performance-driven culture.
• Develop and execute a marketing strategy aligned with business objectives to drive lead generation, customer engagement and revenue growth.
• Conduct market research and competitive analysis to identify trends, customer needs and growth opportunities.
• Expand market presence through integrated campaigns across digital, traditional and experiential channels, aligned with sales, product and business development goals.
• Maintain consistent brand identity and messaging, oversee content strategy and nurture leads.
• Drive qualified leads through performance marketing, set KPIs, monitor ROI and refine programmes using attribution data.
• Establish reporting processes for campaign performance and conversion rates, and manage media buying and advertising strategy.
• Work with sales, product and executive leadership, and manage relationships with external agencies and vendors.
• Take HSE lead in ensuring safe systems of work and safe conditions within the area of responsibility.

Required profile

• Bachelor's degree in marketing, business, communications or a related field; master's degree is a plus.
• 5+ years of senior-level marketing leadership experience in the real estate industry (mandatory).
• Previous experience reporting to C-level executives.
• Proven experience in customer and market research.

Required skills

• Extensive knowledge of marketing strategies, channels and branding.
• Advanced digital marketing proficiency.
• Strong project management, analytical and strategic thinking skills, and data-driven decision making.