Marketing Manager – Retail & Outdoor Brands

About the role

We are looking for a commercially minded and highly creative Marketing Manager to lead brand, digital, community and customer‑engagement initiatives for a retail business focused on outdoor and active‑lifestyle products. The role blends creativity, analytical thinking and execution excellence to drive growth.

Key responsibilities

• Develop and execute strategies for customer acquisition, retention, brand awareness and traffic growth.
• Lead digital‑first marketing campaigns across paid, owned and earned channels.
• Manage agency relationships, influencer collaborations and partnership programmes.
• Oversee community building and customer‑engagement activities both online and offline.
• Analyse performance data to optimise spend and improve ROI.

Required profile

• 5–8 years of marketing experience in retail, consumer, lifestyle, sports, fashion or outdoor brands.
• Proven track record in digital‑first environments.
• Strong understanding of acquisition and retention tactics.
• Experience managing agencies, influencers and strategic partnerships.
• Knowledge of the UAE market and an existing professional network is preferred.

Required skills