Marketing & Public Relations Manager

About the role

A strategic, creative and results-driven Marketing & Public Relations Management professional is sought to lead integrated marketing, brand communication, media relations, public relations and reputation management. The role works closely with internal stakeholders, senior management, media partners, agencies and external organisations to strengthen brand visibility, engagement and public perception. It is a full-time position at mid-level to senior level.

Key responsibilities

• Develop and implement integrated marketing and PR strategies aligned with business objectives and brand direction.
• Build brand awareness, market presence, reputation and stakeholder engagement.
• Plan and run campaigns across digital, social media, traditional media, events, partnerships and other channels.
• Manage PR initiatives, media engagement, corporate communications and brand storytelling.
• Build relationships with journalists, media organisations, influencers, industry partners and external stakeholders.
• Prepare press releases, media statements, announcements, speeches and articles; coordinate interviews, press conferences, product launches and events.
• Develop crisis communication strategies and monitor media coverage, public sentiment and brand mentions.
• Respond to media enquiries and coordinate communication internally.
• Develop content strategies for websites, social media, newsletters and campaigns, and manage brand guidelines and visual identity.
• Analyse campaign performance and audience engagement, and prepare reports and dashboards for management.
• Manage marketing budgets, agencies and external service providers, and coordinate with Sales, Business Development, Digital, HR, Product and senior leadership.

Required profile

• Proven experience in marketing, PR, corporate communications, brand management or media relations.
• Experience managing PR, media engagement and corporate communications.
• Excellent writing and editing skills, and experience preparing press releases and media statements.
• Strong understanding of brand management, positioning, messaging and reputation management.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Media, Business Administration or a related field preferred.
• Experience in corporate, financial services, technology, retail, hospitality, healthcare, FMCG or similar industries is an advantage.

Required skills

• Digital marketing, social media, content marketing and online communication.
• Project management and stakeholder management.
• Google Analytics, social media analytics, CRM platforms, marketing automation tools or media-monitoring platforms are an advantage.
• Crisis communication knowledge is an advantage.

What we offer

• Career progression into Senior Marketing Manager, PR Manager, Corporate Communications Manager, Brand Director, Head of Marketing or Marketing Director.
• Professional training, certifications, mentorship and continuous development.
• Competitive compensation, performance incentives and a comprehensive benefits package.