Marketing Specialist

About the role

The Marketing Specialist will work closely with the CME and central marketing functions to develop and execute integrated marketing campaigns for a diverse customer base across the United Arab Emirates.

Key responsibilities

• Develop and maintain the CME marketing plan, ensuring alignment with the annual budget and timely execution.
• Enhance Customer Relationship Management processes and create targeted communication strategies.
• Design and launch digital marketing initiatives, including copywriting for English and Arabic e‑shots, newsletters, and direct mailers.
• Acquire new partners and expand loyalty program networks to boost member retention and acquisition.
• Plan and manage B2B events for customers, principals, and dealers in line with the marketing roadmap.
• Prepare monthly performance reports, highlighting campaign results, issues, opportunities, and recommendations.

Required profile

• Bachelor's degree in Marketing.
• Minimum 5 years of marketing experience, with at least 2 years focused on campaign execution (email, SMS, telemarketing, etc.).
• Experience in copywriting and CRM agencies is preferred.

Required skills

• Copywriting (English & Arabic)
• Event Management
• Telemarketing
• Digital Marketing