Media Director – Dubai

About the role

WPP’s Mindshare brand is seeking a senior Media Director to lead data‑driven media strategy and high‑impact campaigns across Dubai and the wider region. You will shape the media mix, negotiate with vendors, and ensure campaign profitability while delivering growth for leading brands.

Key responsibilities

• Develop and execute comprehensive media strategies across programmatic, social, search, video and mobile channels.
• Lead market data analysis and set strategic channel mix to meet client objectives.
• Negotiate high‑value contracts with media vendors and oversee end‑to‑end campaign performance.
• Create test‑and‑learn programs for technology evaluation and ROI optimisation.
• Collaborate with regional teams, senior stakeholders and WPP Media agencies to share best practices.
• Drive ecommerce best‑in‑class approaches through training and support.

Required profile

• Proven senior‑level experience in media planning, buying and strategy.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Track record of delivering profitable, high‑impact campaigns for major brands.

Required skills