Performance Marketing Manager

About the role

MAASQ is seeking a Performance Marketing Manager to own paid media strategy and execution across its client portfolio. The role demands strong technical expertise, commercial judgement, and proven experience managing substantial advertising budgets for luxury and government-sector clients in the Dubai/GCC market.

Key responsibilities

• Develop and execute full‑funnel paid media strategies aligned with client business objectives.
• Plan, launch and optimise campaigns across Meta, Google Search, Performance Max, YouTube, TikTok and programmatic/DSP platforms.
• Manage multiple client accounts, overseeing budget allocation, pacing, forecasting and performance.
• Define campaign KPIs and measurement frameworks across awareness, consideration, acquisition and retention.
• Monitor and improve ROAS, CPA, CAC, conversion rates and other commercial metrics.
• Build dashboards and reports linking campaign performance to business outcomes.
• Collaborate with creative and strategy teams to develop messaging, assets and testing plans.
• Maintain reliable tracking and attribution through GA4, Google Tag Manager, pixels, conversion APIs and UTM tagging.

Required profile

• 4–5 years of hands‑on performance marketing experience, with substantial work in the Dubai/GCC market.
• Proven track record managing large advertising budgets for luxury or government‑sector clients.
• Strong understanding of the full marketing funnel and ability to deliver outcomes beyond lead generation.
• Excellent analytical, communication and presentation skills.
• Portfolio or case studies demonstrating real campaigns, budget scale and measurable results.

Required skills

• Meta Ads Manager
• Google Ads (Search, Performance Max, YouTube)
• TikTok Ads Manager
• Programmatic advertising / Demand‑side platforms
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Attribution tools, conversion APIs, advertising pixels