Performance Marketing Specialist - Design & Paid Ads

About the role

HomesGetaway is looking for an experienced Performance Marketing Specialist to own paid advertising across Meta, Google and TikTok. You will design ad creatives, launch campaigns and optimise them to drive direct bookings and qualified owner leads.

Key responsibilities

• Design static, carousel and short‑form video ads in all required formats and write compelling English copy.
• Set up, launch and manage campaigns in Meta Ads Manager, Google Ads (Search, Performance Max, Display, YouTube) and TikTok Ads Manager, including audience building and keyword research.
• Monitor performance daily, pause under‑performing ads, reallocate budgets, run A/B tests and refresh creatives to reduce cost per booking and lead.
• Install and verify tracking pixels and conversion APIs (Meta Pixel, GA4, TikTok Pixel) and produce weekly performance reports.

Required profile

• 2–4 years of hands‑on experience running paid campaigns on Meta and Google; TikTok experience strongly preferred.
• Portfolio showcasing ad designs and measurable results.
• Strong English copywriting, organised, fast‑working and able to work with minimal supervision.

Required skills

• Meta Ads Manager, Google Ads, TikTok Ads Manager
• Photoshop, Canva, CapCut, Premiere (or similar design/video tools)
• Meta Pixel, GA4 and Google Ads conversion setup