Performance Marketing Specialist

About the role

Al Salah Holding is looking for a results-driven Performance Marketing Specialist to plan, execute and optimise online and offline marketing campaigns across its tourism, restaurant and hospitality businesses. The role combines practical marketing expertise, data analysis, creativity and the use of AI-assisted tools to generate leads, increase bookings and support business growth.

Key responsibilities

• Plan and execute online and offline marketing campaigns across the group's tourism, restaurant and hospitality businesses.
• Manage paid advertising campaigns on Google Ads, Meta Ads and other relevant channels.
• Develop strategies focused on customer acquisition, lead generation, bookings and revenue growth.
• Monitor campaign performance, analyse data and optimise campaigns while controlling marketing costs.
• Prepare marketing reports on campaign performance, budgets, leads, conversions and return on investment.
• Create and enhance marketing materials, campaign visuals, presentations and promotional showcases using AI tools and creative platforms.
• Coordinate with internal teams to align campaigns with business objectives and research market trends, competitors and customer behaviour.

Required profile

• At least 2 years of experience in performance marketing, digital marketing or a similar role.
• Practical experience managing paid ads, especially Google Ads and Meta Ads.
• Good understanding of campaign optimisation, lead generation, conversion tracking and performance analysis.
• Ability to analyse marketing data and prepare performance reports.
• Experience managing marketing budgets and evaluating campaign ROI.
• Plus 2 years of experience in tourism, travel, hospitality, restaurants or resorts, and experience running campaigns across several business sectors.

Required skills

• Google Ads, Meta Ads and Meta Business Suite.
• Google Analytics and Google Tag Manager.
• Knowledge of creative and AI-powered marketing tools.