Performance Marketing Specialist (Meta & Google Ads)

About the role

Transfortunes is expanding its marketing and creative services division and seeks a results‑driven Performance Marketing Specialist. You will plan, launch, manage and optimise paid campaigns on Meta and Google, focusing on qualified lead generation and measurable business outcomes.

Key responsibilities

• Plan, launch, manage and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Develop lead‑generation strategies tailored to target audiences, markets and campaign objectives.
• Conduct audience research, competitor analysis, A/B testing and creative performance analysis.
• Set up and manage Meta Pixels, Google Tag Manager, GA4, conversion tracking, UTMs and lead forms.
• Integrate advertising platforms with CRM systems to ensure accurate lead tracking and reporting.
• Monitor campaign budgets, CPL, conversion rates, lead quality and ROAS.
• Collaborate with designers, video producers and the marketing director to create high‑performing ad creatives.
• Analyse performance data, identify optimisation opportunities and implement improvements.
• Prepare regular performance reports with actionable insights.
• Coordinate with sales teams to evaluate lead quality and improve conversion performance.

Required profile

• Minimum 2 years of hands‑on experience managing Meta Ads and Google Ads campaigns.
• Proven track record of generating qualified leads through paid advertising.
• Strong knowledge of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager.
• Experience managing advertising budgets and optimising based on performance data.
• Understanding of sales funnels, landing pages, lead forms and CRM integrations.
• Good written and spoken English and ability to work independently.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion tracking (UTMs, lead forms)
• GoHighLevel (advantage)