Performance Marketing Specialist (Meta & TikTok)

About the role

Instashop is looking for a Performance Marketing Specialist to own the day‑to‑day execution of paid campaigns across Meta, TikTok and other channels. You will work closely with the Head of Marketing and Talabat’s performance lead to drive customer acquisition while embedding AI tools to keep the workflow lean.

Key responsibilities

• Set up, bid, and optimise end‑to‑end campaigns on Meta Ads Manager, TikTok Ads and additional paid platforms.
• Launch creatives, test new formats and iterate based on performance data.
• Manage daily budget allocation to meet CAC targets and monitor campaign health.
• Analyse full‑funnel performance, produce regular reports for senior stakeholders in the UAE and Egypt, and track incentive performance.
• Design and run A/B tests on creatives, audiences, bids and landing experiences, documenting hypotheses and learnings.
• Collaborate with the Head of Marketing on communications planning, incentive design and quarterly performance reviews.

Required profile

• Individual contributor comfortable switching between campaign execution and strategic analysis.
• Data‑driven mindset with the ability to identify efficiency opportunities and present data‑backed recommendations.
• Experience working in fast‑paced, growth‑focused environments.

Required skills

• Strong working knowledge of Meta Ads Manager (campaign structures, bidding, Advantage+).
• Working knowledge of TikTok Ads (smart campaigns, TopView, In‑Feed).
• Proficiency in A/B testing and experimental design.
• Data analysis and performance reporting.