Product Manager – Customer Data Platforms (CDP)

About the role

Etihad Airways is seeking a Product Manager to lead the development of Guest 360 capabilities, focusing on Customer Data Platforms (CDP) and customer journey analytics. You will act as the bridge between business, data, and engineering teams to deliver data‑driven experiences that boost personalization and omnichannel engagement.

Key responsibilities

• Own and prioritize the backlog for Guest 360 and Customer Journey Analytics initiatives.
• Translate business requirements into clear user stories, acceptance criteria, and delivery plans.
• Track product performance, feature usage, and customer impact metrics to drive adoption.
• Leverage CRM, behavioural, and transactional data to inform product decisions.
• Collaborate with cross‑functional teams (data, engineering, CX, marketing) to ensure end‑to‑end integration of CDP and analytics capabilities.
• Support implementation and optimisation of CDP solutions such as Adobe, Salesforce, and FirstHive.

Required profile

• 7+ years of experience as a Product Owner, Product Manager, or similar role in data, digital, or customer platforms.
• Hands‑on experience with CDP technologies (Adobe, Salesforce, FirstHive).
• Strong understanding of customer journey analytics, personalization, and omnichannel CX.
• Proven ability to manage backlogs, prioritise features, and deliver value‑driven outcomes.
• Experience measuring and improving product usage, adoption, and performance metrics.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Experience working in Agile environments (Scrum, SAFe).

Required skills

• Adobe CDP
• Salesforce CDP
• FirstHive
• Agile methodologies (Scrum, SAFe)

What we offer

• Opportunity to shape the future of global aviation through data‑driven customer experiences.
• Work within a leading airline with a strong commitment to innovation and employee growth.