Product Manager - Customer Data Platforms CDP

About the role

The Product Manager will lead the delivery of Guest 360 capabilities, focusing on Customer Data Platforms (CDP) and customer journey analytics. Acting as the bridge between business, data, and engineering teams, you will translate customer needs into actionable requirements that drive personalization, omnichannel engagement, and product adoption.

Key responsibilities

• Own and prioritize the backlog for Guest 360 and Customer Journey Analytics initiatives.
• Translate business requirements into clear user stories, acceptance criteria, and delivery plans.
• Track product performance, feature usage, and customer impact metrics to drive adoption.
• Leverage CRM, behavioural, and transactional data to inform product decisions.
• Collaborate with cross‑functional teams (data, engineering, CX, marketing) to ensure end‑to‑end integration of CDP and analytics capabilities.
• Support implementation and optimisation of CDP solutions such as Adobe, Salesforce, and FirstHive.
• Advocate for a customer‑centric approach that enhances personalization across channels.

Required profile

• 7+ years of experience as a Product Owner, Product Manager, or similar role in data, digital, or customer platforms.
• Hands‑on experience with CDPs like Adobe, Salesforce, or FirstHive.
• Strong understanding of customer journey analytics, personalization, and omnichannel CX.
• Proven ability to manage backlogs, prioritise features, and deliver value‑driven outcomes.
• Experience measuring and improving product usage, adoption, and performance metrics.
• Strong stakeholder management and cross‑functional collaboration skills.
• Experience working in Agile environments (Scrum, SAFe).

Required skills

• Adobe CDP
• Salesforce CDP
• FirstHive
• Scrum (Agile methodology)
• SAFe (Agile methodology)

What we offer

• Opportunity to shape data‑driven customer experiences for a leading global airline.
• Work within Etihad’s ambitious “Journey 2030” vision, supporting fleet expansion and network growth.
• Collaborative, innovative environment with cross‑functional teams.