Senior CRM Specialist

About the role

Chaumet, a historic Parisian jeweler within the LVMH Group, is expanding its presence in the Middle East. The Senior CRM Specialist will lead the Customer Relationship Management strategy for the region, driving customer satisfaction, loyalty and an exceptional client experience across all boutiques.

Key responsibilities

• Develop, maintain and optimise CRM dashboards and KPI reports to support store performance and strategic decisions on a monthly basis.
• Create and manage reporting for all CRM activations and campaigns, delivering clear insights and actionable recommendations.
• Lead customer‑engagement actions across the network, ensuring flawless implementation, performance analysis and consistent store activation.
• Manage CRM data needs and analytics for boutiques and senior management.
• Support retail teams in using CRM and client‑eling tools to enhance client interactions and follow‑up.
• Execute One‑to‑One and One‑to‑Many communication tools such as newsletters, e‑catalogues and personalised outreach.
• Oversee client‑eling projects including tactical gifting calendars, event support, post‑event reporting and budgeting.
• Train and coach store teams on CRM best practices, customer mindset and client‑eling excellence.
• Conduct market and competitive research to identify trends, client behaviours and new engagement opportunities.
• Ensure CRM data integrity through continuous improvements in data quality, governance and processes.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of CRM experience, preferably within the luxury jewellery sector.
• Fluency in English; Arabic is a plus.
• Strong analytical mindset and ability to translate data into strategic actions.

Required skills

• Salesforce (mandatory)
• Power BI (mandatory)
• HTML (advantage)