Senior Digital Marketing Specialist - Paid Search & Social

About the role

The Senior Digital Marketing Specialist manages paid digital for Initio Parfums Privés and is accountable for the brand's online revenue and cost of sale. The role also owns the product feed, audience and tracking setup and acts as the main contact for the Ecommerce team on optimisation work. It is a hands-on position, working directly in ad accounts, feed tools and the tag manager, with weekly results presented to the team.

Key responsibilities

• Own Initio's paid digital revenue and cost-of-sale targets across paid search, shopping, paid social, programmatic and retail media, and run the always-on plan with budget pacing, flighting and reallocation.
• Present weekly performance, explain changes and the actions taken, and run omnichannel and drive-to-store activity under the Director's direction.
• Write and own campaign briefs for the media agency, chair the weekly agency call, check setup, tagging and trafficking before launch, and keep the campaign calendar aligned with brand and ecommerce timelines.
• Manage product feeds in Channable and Google Merchant Center, including feed rules, enrichment, disapprovals, price and stock accuracy and promotion scheduling.
• Build and maintain audience segments in Hightouch with consent and retention rules, and manage GTM containers, platform pixels, server-side and CAPI connections, consent mode and tracking checks on every campaign launch.
• Act as the main contact for the Ecommerce team on optimisation, feed-related search topics, site changes, promotions, pricing and stock.
• Manage the creative pipeline with the in-house studio, produce weekly and monthly reports, and support the Director on the digital P&L, cost-of-sale reporting, incrementality and A/B tests.

Required profile

• About 4-6 years in performance marketing, client side or agency side, with current hands-on platform experience.
• Has personally managed paid search and paid social budgets; shopping and Performance Max experience is essential.
• Experience managing a media agency day to day, including briefing, quality control and escalation.
• Able to write a clear campaign brief and a readable performance summary, suited to a small team and able to pick up work without being asked.

Required skills

• Confident in Google Tag Manager and GA4, with working knowledge of consent management, server-side tagging and attribution.
• Product feed management in Channable, Feedonomics, DataFeedWatch or similar, and Google Merchant Center.
• Strong Excel or Google Sheets; Looker Studio or SQL is a significant advantage.
• Nice to have: CDP or reverse-ETL tool experience (Hightouch, Census, Segment), luxury/beauty/fragrance background, multi-European market campaign experience, and MMM, custom attribution and incrementality studies.