Senior Marketing Manager – Automall

About the role

Al Futtaim Automotive is seeking a Senior Marketing Manager to lead the marketing strategy and demand‑generation engine for Automall in the UAE. You will strengthen the Automall brand, drive qualified leads, improve digital conversion and support growth across used‑car retail, partnerships, referrals, export opportunities and the full customer lifecycle.

Key responsibilities

• Define and own the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities and growth targets.
• Lead performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.
• Strengthen Automall’s customer proposition through brand campaigns, content, creative messaging and offer communication.
• Develop marketing support for new growth channels such as non‑GCC sales, Japanese imports, export‑led acquisition, driving‑school partnerships, referral programmes and corporate channels.
• Collaborate with CRM and Digital teams to build lifecycle communication journeys that nurture enquiries, convert referrals and engage post‑purchase customers.
• Partner with Sales, Operations and agencies to ensure campaigns are executable, leads are routed effectively and showroom or digital teams are aligned.
• Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, linking spend to measurable traffic, leads, conversion, sales and margin contribution.

Required profile

• Senior commercial marketing professional with strong ownership of performance marketing, campaign planning and data‑led optimisation.
• Proven ability to influence stakeholders across Sales, Buying, Pricing, Digital, CRM, Finance and Operations.
• Experience working with external agencies and managing multi‑channel marketing programmes.

Required skills

• Performance marketing
• Paid search
• Paid social
• Marketplace advertising
• Display advertising
• Retargeting
• CRM journey building
• Marketing analytics
• Budget tracking and campaign reporting