Senior Marketing Manager

About the role

Lead the positioning and promotion of Study Group’s education products across the Middle East, Levant, Turkey and Africa. Drive student recruitment, revenue and brand awareness while collaborating with cross‑functional teams and external partners.

Key responsibilities

• Develop and execute regional marketing strategies to promote the product portfolio and generate student recruitment.
• Translate regional strategies into actionable marketing plans, managing campaigns, events and communications end‑to‑end.
• Partner with sales and other marketing teams to align messaging, pricing and value propositions.
• Monitor, measure and report on marketing performance, optimizing budgets for maximum impact.
• Build and maintain relationships with agents, stakeholders and internal teams, ensuring high satisfaction levels.

Required profile

• Degree in Marketing or Business; postgraduate marketing qualification is highly desirable.
• Proven international marketing experience with a track record of leading high‑value, long‑cycle products.
• Strong commercial acumen and ability to work across multiple territories and a matrix organisation.
• Excellent communication, stakeholder management and negotiation skills.

Required skills

• Experience with Salesforce.com (SFDC) environment, including Marketing Cloud.
• Proficiency in content management systems.