Senior SEO Content Strategist

About the role

We are seeking a Senior SEO Content Strategist to lead organic growth for a fast‑growing fintech and cryptocurrency platform in the United Arab Emirates. The role blends technical SEO, content strategy, analytics and digital PR to increase visibility, attract qualified audiences and drive measurable conversions.

Key responsibilities

• Own and execute the full organic growth strategy, including keyword research, competitive analysis, SEO roadmap development and performance targets.
• Implement technical SEO improvements across site architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals and overall search performance.
• Partner with developers and designers to translate SEO requirements into actionable website enhancements and ensure new product launches follow SEO best practices.
• Manage SEO tools and reporting platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs and Screaming Frog to identify opportunities and provide actionable insights.
• Create and optimise content strategies for blogs, landing pages and educational resources, producing high‑quality SEO‑focused content.
• Write and edit accurate, engaging content that explains complex fintech and cryptocurrency topics while maintaining compliance standards.
• Conduct content audits to refresh, consolidate and improve existing content libraries for stronger performance.
• Develop and support digital PR initiatives through research‑based campaigns, industry insights and link‑earning assets.
• Manage outreach through platforms such as HARO and Qwoted to secure high‑authority media coverage.
• Monitor backlink performance, domain authority, referring domains and earned media impact to continuously improve SEO strategies.
• Collaborate with cross‑functional teams to align organic growth initiatives with broader marketing and business objectives.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably within fintech, cryptocurrency, financial services or another regulated industry.
• Proven track record of increasing organic traffic, improving rankings and driving conversions through SEO strategies.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Excellent written communication skills and the ability to simplify complex financial topics.

Required skills

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Keyword research
• Competitive analysis
• Technical SEO (schema markup, Core Web Vitals, page speed optimisation)
• Content audit and optimisation
• Digital PR and link‑building
• Outreach platforms (HARO, Qwoted)