Senior Social Media Account Manager - Bilingual

About the role

A forward-thinking, highly versatile Senior Social Media Account Manager is sought to lead the day-to-day management, strategic development and creative performance of two automotive brands. The role combines strong client relationship management with creative instincts, strategic thinking, hands-on content capability and an AI-first approach. The ideal candidate lives and breathes social media, identifies emerging trends early and turns them into engaging, commercially impactful content.

Key responsibilities

• Develop and implement social media strategies aligned with each brand's positioning, objectives and audiences, building long-term brand relevance and translating launches, promotions and dealership activities into social-first campaigns.
• Proactively introduce new content ideas and formats, and lead content across Instagram, TikTok, Facebook, YouTube and other channels, including scripting, storyboarding and directing short-form video.
• Use AI tools such as ChatGPT, Gemini, Midjourney, Runway and CapCut AI to speed up content creation, research, strategy and workflow.
• Serve as the primary client contact, leading meetings, presentations and performance reviews, and managing internal teams, timelines and deliverables.
• Set KPIs, turn analytics into actionable recommendations and optimise content based on audience behaviour.

Required profile

• 5-7+ years in social media, digital marketing or integrated account management, preferably in an agency setting.
• Experience managing multiple brands or complex, fast-paced accounts; automotive experience in the UAE or GCC is a strong advantage.
• Bilingual: excellent English, with Arabic proficiency a significant advantage.
• Dynamic, proactive, creative, hands-on and strategically minded, able to switch between client management, content creation and reporting.

Required skills

• Strong practical knowledge of AI-powered creative, productivity and analytical tools.
• Excellent understanding of Instagram, TikTok, YouTube and the digital content ecosystem.
• Strong presentation, communication, client servicing and stakeholder management skills.