Senior Social Media Executive

About the role

Excellence Group is looking for a curious, meticulous and creative Senior Social Media Executive to drive content creation, audience engagement and digital brand presence across its diverse portfolio of businesses. The ideal candidate combines creative flair with strategic thinking, understands the nuances of different social media platforms and turns ideas into engaging content that builds brands and drives results.

Key responsibilities

• Manage and grow the corporate and brand presence across Google, Instagram, Facebook, TikTok and LinkedIn
• Plan, develop and execute social media content calendars aligned with brand strategies and marketing objectives
• Monitor trends, emerging formats and market activity to find opportunities for engaging content
• Build relationships with content creators and influencers for collaborations and brand associations
• Coordinate campaign deliverables, content timelines and publishing schedules, and support the amplification of marketing initiatives and corporate announcements
• Monitor channels, respond to audience interactions, track sentiment and escalate feedback or queries internally
• Script and film and edit reels, interviews, testimonials, corporate videos and behind-the-scenes content; collaborate with the graphic design team and write captions, headlines and copy
• Liaise with the content team to amplify PR articles and corporate stories, and work with business teams to gather insights and keep brand communication consistent
• Track performance metrics such as reach, engagement, audience growth and content effectiveness, prepare periodic reports and recommend improvements

Required profile

• Minimum 5 years of relevant experience in social media or content creation
• Bachelor's degree in Marketing, Communications, Media or a related field
• Strong organisational skills and ability to manage multiple projects and deadlines
• Excellent written and spoken English; Arabic is an advantage
• Creative, proactive, detail-oriented, deadline-driven and comfortable in a fast-paced marketing environment

Required skills

• Hands-on proficiency in short-form video filming and editing
• Familiarity with social media analytics and content scheduling tools
• Skilled with camera, lighting and audio kit, plus CapCut, Premiere Pro or similar
• A portfolio showing storytelling, social media campaigns, original content and video work