Senior Social Media Specialist for xStocks

About the role

Kraken is looking for a Senior Social Media Specialist to own and scale the social and community presence of xStocks, its tokenized equities platform. This fully remote position sits at the intersection of product marketing, community building, and brand culture, turning complex crypto‑finance concepts into engaging content for a global audience.

Key responsibilities

• Manage xStocks social channels end‑to‑end, driving audience growth among crypto‑native and mainstream users.
• Lead community management initiatives, creating participation loops, campaigns, and high‑signal discussions.
• Translate technical topics such as tokenized equities, market infrastructure, and on‑chain assets into clear, compelling content.
• Coordinate launch communications, announcements, and reactive content tied to market trends and cultural moments.
• Collaborate closely with product marketing, partnerships, and regional teams to align messaging and amplify key milestones.
• Oversee localisation efforts with regional teams, including CN/APAC, and support partner co‑marketing activities.

Required profile

• Proven experience in social media and community management within the crypto or fintech space.
• Strong understanding of crypto culture, market dynamics, and tokenized asset concepts.
• Ability to craft content that educates, entertains, and drives engagement.
• Excellent written communication skills in English.

Required skills

What we offer

• Fully remote work environment with a globally distributed team.
• Opportunity to shape the narrative of an innovative tokenized equities platform.
• Collaboration with industry pioneers and access to cutting‑edge crypto products.