SEO Specialist

About the role

A company is looking for a skilled and analytical SEO Specialist to improve its search engine visibility, increase organic traffic and strengthen its digital presence.

Key responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings.
• Conduct keyword research, competitor analysis and SEO audits.
• Optimize website content, metadata, internal linking and website structure.
• Identify and resolve technical SEO issues affecting website performance.
• Monitor organic traffic, keyword rankings and conversion performance.
• Work closely with content, development and marketing teams to implement SEO improvements.
• Prepare regular SEO performance reports and recommend optimization opportunities.

Required profile

• Bachelor's degree in Marketing, Information Technology or a related field.
• Minimum 3 years of hands-on SEO experience.
• Strong analytical skills and attention to detail.
• Experience optimizing eCommerce websites is an advantage.

Required skills

• Strong knowledge of on-page, off-page and technical SEO.
• Experience with Google Search Console, Google Analytics, SEMrush, Ahrefs or similar tools.
• Good understanding of HTML, website architecture and SEO best practices.