Social Media & Content Lead

About the role

Masterminds Education seeks a hands‑on Social Media & Content Lead to own and grow the organic social presence for its premium education brands in Dubai and the US. You will translate the school’s sophisticated learning model into compelling stories that resonate with parents.

Key responsibilities

• Develop and execute an organic social media strategy across Instagram, Facebook and emerging platforms for multiple brands.
• Create and maintain content pillars, recurring series and campaigns that reflect the premium brand narrative.
• Shoot and edit high‑quality video and photography, producing Reels, short‑form videos and YouTube Shorts.
• Write English copy and captions, turning classroom moments into engaging stories.
• Manage the content calendar, monitor community engagement and respond appropriately.
• Track reach, engagement and follower growth, using data to continuously improve the strategy.

Required profile

• 3+ years of social media and content creation experience with ownership of strategy and execution.
• Strong portfolio demonstrating video, photography and copywriting for a brand.
• Proven ability to grow organic engagement for a premium brand.
• Excellent professional English copywriting skills.
• Ability to work independently across multiple brands and markets.

Required skills

• Video shooting and editing
• Photography
• Copywriting
• Instagram and Facebook platform expertise