Social Media & Influencer Manager

About the role

We are seeking a strategic, creative, and commercially minded Social Media & Influencer Marketing Manager to design and execute integrated social and influencer campaigns for a leading global consumer brand in the GCC. The role blends storytelling, community building, and data‑driven optimisation to boost brand awareness, advocacy, and growth.

Key responsibilities

• Develop and implement integrated social media and influencer strategies aligned with business objectives and regional market priorities.
• Adapt global campaigns and create locally relevant content for GCC and wider Middle East audiences.
• Lead content planning and execution across key social platforms and manage influencer partnerships from brief to performance reporting.
• Build and nurture online communities through authentic conversations and user‑generated content.
• Collaborate with marketing, e‑commerce, media, retail, product, and agency teams to deliver integrated campaigns and support product launches.
• Manage social and influencer budgets, define KPIs, monitor performance, and apply insights for continuous improvement.

Required profile

• Minimum 5 years of experience in social media, influencer marketing, or digital marketing, preferably within consumer, retail, lifestyle, FMCG, or consumer electronics brands.
• Proven track record of successful social and influencer campaigns in the GCC.
• Excellent communication and stakeholder‑management skills.
• Strong analytical mindset with the ability to use data to optimise campaigns.
• Highly organised, proactive, and able to manage multiple projects in a fast‑paced environment.
• Fluent in English; Arabic is an advantage.

Required skills

• Strong understanding of social media platforms (e.g., Instagram, TikTok, Facebook, LinkedIn).
• Content creation and storytelling.
• Influencer partnership management.
• Data‑driven campaign optimisation and performance analytics.