Social Media Manager – Dubai

About the role

We are looking for a dynamic Social Media Manager to build and amplify our immigration brand in Dubai. You will own our presence on Instagram, TikTok, LinkedIn, YouTube and X, creating content that captures attention and drives qualified leads.

Key responsibilities

• Create scroll‑stopping Reels, TikToks, LinkedIn posts and YouTube Shorts, handling shooting, editing and publishing end‑to‑end.
• Edit video and graphic assets using Premiere Pro, CapCut and Photoshop to a professional standard.
• Identify emerging trends early and produce rapid‑turnaround content before they become saturated.
• Develop and manage a monthly content calendar across all platforms.
• Integrate AI tools such as ChatGPT, Claude, Gemini and Midjourney into daily workflow.
• Optimise content for AI‑search platforms (GEO) with structured, AI‑readable formatting and basic SEO principles.
• Monitor engagement, reach and conversion metrics, adjusting strategy on a weekly basis.

Required profile

• Proven track record of growing social accounts with measurable results.
• Strong video editing and design capabilities.
• Deep understanding of how each platform (Instagram, TikTok, LinkedIn, YouTube, X) works.
• Regular user of AI tools to increase speed and creativity.
• Self‑directed and able to work without a scripted approach.
• Bonus: interest or experience in SEO or GEO optimisation.

Required skills

• Premiere Pro
• CapCut
• Photoshop
• ChatGPT
• Claude
• Gemini
• Midjourney
• SEO fundamentals