Social Media Manager

About the role

Pardgroup is seeking a creative Social Media Manager to lead its corporate and personal branding efforts across multiple markets from our Dubai office. You will work closely with the CEO and international teams to produce compelling visual and written content that strengthens our brand presence on Instagram and LinkedIn.

Key responsibilities

• Develop and execute a social media strategy that differentiates corporate and personal brand voices.
• Plan, shoot, edit, and publish content (photos, reels, short‑form videos) for Instagram and LinkedIn.
• Maintain content calendars aligned with company news, projects, and leadership initiatives.
• Collaborate with the CEO to create personal‑brand assets such as Reels and Stories.
• Coordinate approvals with leadership and international teams.
• Monitor engagement metrics, produce regular performance reports, and recommend optimisations.
• Stay current on platform trends, algorithm updates, and community‑management best practices.

Required profile

• Minimum 4 years of proven experience managing social media accounts with measurable audience growth.
• Native‑level English with strong copywriting abilities.
• Excellent organisational skills and the ability to juggle multiple projects.
• Proactive, creative, and comfortable working with stakeholders across different cultures.
• Willingness to be based in, or relocate to, Dubai.

Required skills

• Instagram
• LinkedIn
• Canva (basic graphic design)