Social Media Manager – Real Estate

About the role

Richmond Properties, a fast‑growing Dubai real‑estate brokerage, is seeking a creative and commercially‑driven Social Media Manager to shape its digital voice, increase brand awareness, and generate leads across the UAE market.

Key responsibilities

• Manage all social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Create and execute content strategies aligned with business growth objectives.
• Plan, film, edit, and publish high‑quality video and graphic content.
• Develop engaging short‑form content and trend‑driven real‑estate campaigns.
• Support recruitment and employer branding initiatives through social media.
• Coordinate property shoots, agent interviews, and lifestyle content.
• Monitor analytics, engagement, and campaign performance.
• Stay ahead of digital trends, competitor activity, and platform updates.
• Collaborate with agents and management to increase visibility and lead generation.

Required profile

• Previous experience managing social media for a real‑estate broker, developer or consultancy.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook and video‑first marketing.
• Excellent content creation, editing, and copywriting abilities.
• Proficiency with tools such as Canva, CapCut, Adobe Suite or similar.
• Ability to produce both corporate and trend‑driven content.
• Strong organisational skills and capacity to manage multiple projects.
• Comfortable working in a fast‑growth, high‑performance environment.

Required skills

• Instagram
• TikTok
• LinkedIn
• Facebook
• YouTube
• Canva
• CapCut
• Adobe Suite