Social Media Marketing Specialist – Content Creator & Strategist

About the role

A confidential Dubai-based company is seeking a creative and strategic Content Creator & Strategist to develop engaging content and strengthen its presence on LinkedIn and other digital platforms. The role combines strong content creation abilities with audience insight and brand storytelling.

Key responsibilities

• Develop and execute content strategies for LinkedIn and other digital platforms.
• Create engaging posts, carousels, short‑form videos, and other formats.
• Maintain content calendars and identify relevant industry and trending topics.
• Support leadership and personal branding through LinkedIn content.
• Write compelling captions, hooks, and storytelling pieces.
• Collaborate with internal teams to uncover stories and content opportunities.
• Monitor performance metrics and use insights to improve reach and engagement.
• Stay updated on social media trends, formats, and best practices.

Required profile

• 2–4 years of experience in content creation, social media, digital marketing or a similar role.
• Strong understanding of LinkedIn and personal branding.
• Excellent English writing and storytelling skills.
• Creative, proactive and able to generate ideas independently.
• Portfolio or work samples required.

Required skills

• Canva
• CapCut (or similar content‑creation tools)