Social Media Marketing Specialist

About the role

We are looking for a dynamic Social Media Marketing Specialist to lead our brand’s digital presence across the UAE and the broader MEA region. The role combines strategic communication, public relations and hands‑on social media execution to boost visibility and engage target audiences.

Key responsibilities

• Develop and implement PR and social media strategies that align with overall marketing goals.
• Create and edit engaging content such as articles, press releases, feature stories and speeches while ensuring brand consistency.
• Build and maintain relationships with media outlets, influencers and content creators to secure coverage and expand reach.
• Plan and execute PR events, product launches and other initiatives that enhance the company’s public image.
• Identify target demographics, design audience‑specific campaigns and manage social media advertising budgets for optimal ROI.
• Monitor social channels, respond promptly and use data‑driven tools to analyse performance and recommend improvements.
• Ensure all communications comply with regulatory and customer‑education standards.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Advertising or a related field (preferred).
• Minimum 5 years of experience as a PR or Social Media Executive.
• Fluency in English and Arabic.
• Based in the UAE with willingness to travel across MEA and China.

Required skills

• Google Analytics.
• SEO and keyword research.